ID number
Unique ID for respondent
Missing values are assigned for all variables in Arai data
q1. Priority: Price
q1. Priority: Design
q1. Priority: Brand
q1. Priority: Performance
q1. Priority: Popularity
q1. Priority: Reputation
q2. Favorite brand
q2. Other brand from those in the list
q3. Know about the next generation DVD recorders
q4. Own next generation DVD recorder(s)
q5. Brand of the next generation DVD recorder: Pioneer
q5. Brand of the next generation DVD recorder: Sony
q5. Brand of the next generation DVD recorder: Sharp
q5. Brand of the next generation DVD recorder: Panasonic
q5. Brand of the next generation DVD recorder: Mitsubishi
q5. Brand of the next generation DVD recorder: Toshiba
q5. Brand of the next generation DVD recorder: Hitachi
q5. Brand of the next generation DVD recorder: Other
q5. Brand of the next generation DVD recorder: DK
q6. Answer to the quiz on new generation DVD
q6. Correct answer (dummy)
q7. Dummy variable for a control grp
q7. Dummy variable for an Exp. grp a (general)
q7. Dummy variable for an Exp. grp b (expert)
q7. Control/Experimental groups
q7. Choice of DVD type
q7. Choice of DVD type: Control grp
q7. Choice of DVD type: Exp. grp a (general)
q7. Choice of DVD type: Control grp (expert)
q8. Gender
q9. Educational background
q10. Breadwinner
q11. Occupation
q11. Occupational category
q12-1. Annual household income
q12-2. Respondent's annual income
q13-1. Age
q13-2. Todofuken
Start time
Start time (string)
End time
End time (string)
Intermission (string)
q7. All Rs' response order by group
q7. Response order of Rs in a control group
q7. Response order of Rs in an exp. grp a
q7. Response order of Rs in an exp. grp b
q7. Response order ratio of Rs in a control group
q7. Response order ratio of Rs in an exp. grp a
q7. Response order ratio of Rs in an exp. grp b
q7. Accum. # of blue-ray in exp. grp a
q7. Accum. # of blue-ray in exp. grp b
q7. Accum. # of HD in exp. grp a
q7. Accum. # of HD in exp. grp b
q7. Running % of blue-ray in exp. grp a
q7. Running % of blue-ray in exp. grp b
q7. Running % of HD in exp. grp a
q7. Running % of HD in exp. grp b