Aichi
Akita
Aomori
Chiba
Ehime
Fukui
Fukuoka
Fukushima
Gifu
Gunma
Hiroshima
Hokkaido
Hyogo
Ibaraki
Ishikawa
Iwate
Kagawa
Kagoshima
Kanagawa
Kochi
Kumamoto
Kyoto
Mie
Miyagi
Miyazaki
Nagano
Nagasaki
Nara
Niigata
Oita
Okayama
Okinawa
Osaka
Saga
Saitama
Shiga
Shimane
Shizuoka
Tochigi
Tokushima
Tokyo
Tottori
Toyama
Wakayama
Yamagata
Yamaguchi
Yamanashi
Less than 2 million yen
2-4 million yen
4-6 million yen
6-8 million yen
8-10 million yen
10-12 million yen
12-14 million yen
More than 14 million yen
DK
Don't want to answer
Manager
Clerical
Specialist (doctor, lawyer etc.)
Sales, service and manual labor
Other
Public employee
Employee at a private company
Running own business
Working for your family business
Student
Homemaker
Unemployed
Yes
No
Elementary/junior high school
High school
Junior college
University (undergrad)
Graduate school
Male
Female
Control grp
Exp. grp a (gnrl)
Exp. grp b (expt)
HD DVD
Blue-ray
Error answer (3)
Incorrect/DK
Correct
4. (Correct answer)
6. DK
(Specified a brand)
Don't know the bland name
Not this brand or DK
Have a dvd rec. of this brand
Have a next g. DVD rec.
Have an current g. DVD rec.
Have both recs.
Have neither rec.
Don't know
know
Heard about it, but don't know well
Canon
Casio
Casio exlim
DELL
DELL XPS
Depends on products
Epson
FUJITSU
FUJITSU FM V series
FUJITSU and Fuji film
Fuji film
HITACHI
IBM
JVC
Japanese brand
Leica
Lenovo
Mitsubishi
Nikon
Philips
(Used to favor) Panasonic
canon
h
hp
io data
kenwood
Used in the analysis
Missing values are assigned
First
Second
Third
4th
5th
6th
Do not care
Sony
Panasonic
Toshiba
Sharp
Apple
Microsoft
Pioneer
NEC
No particular brand